Psychology Professor Clark McCauley on AMC’s “Mad Men” and “Jujitsu Politics Corporate Style”

Posted March 22nd, 2012 at 3:28 pm.

mccauleyIn his latest Psychology Today blog, Psychology Professor Clark McCauley examines how the makers of AMC’s “Mad Men” used an image evocative of the Sept. 11 attacks to create controversy (and buzz) in advance of the show’s season premiere.

From the article:
“Look at the article from AMC’s point of view. Do they know that their falling-man image can elicit shock and horror in New York City? Surely they do. Are they worried about the kind of reaction that journalist Dunlap sought and found? Surely they think the free advertising for the new season premiere of Mad Men is worth more than the cost of being drawn as callous and insensitive.”

McCauley is the Rachel C. Hale Professor of Sciences and Mathematics and co-director of the Solomon Asch Center for Study of Ethnopolitical Conflict.

His latest book is Friction: How Radicalization Happens to Them and Us. He is also the author of Why Not Kill Them All? The Logic of Mass Political Murder and Finding Ways of Avoiding It and founding editor of the journal Dynamics of Asymmetric Conflict.

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